SMS Outperforms Email Campaign | Case Study | TMC Digital Media

SMS Crushes Email In Engagement

When Eaton Marketing set out to promote their Q2 Plates and Pucks event—a hockey-themed live demo series at their Clearwater and South Florida test kitchens—they wanted to do more than just fill the room. They wanted to learn.

Could SMS outperform email as a fast, direct engagement tool? With support from TMC, Eaton put both channels to the test. The result was clear: when timing and attention matter most, text messaging doesn’t just hold its own—it scores.

What's it like to work with the experts at TMC Digital Media?

Our team brings a full range of capabilities to every project—from technical precision to creative execution—with a collaborative approach that feels less like a vendor relationship and more like an extension of your team. At TMC, we don’t believe in one-size-fits-all. Every campaign, every content strategy, every automation workflow is purpose-built to solve real challenges and deliver measurable outcomes.

Working with us means you’ll have direct access to a senior-level team that understands the complexities of the foodservice industry and how manufacturers, reps, and dealers operate. Our clients trust us not just because we know digital marketing but also because we understand their business. That insight allows us to move fast, iterate with confidence, and drive results that support both short-term wins and long-term growth.

The Eaton Marketing SMS project is a perfect example of how we bring strategy, speed, and collaboration together. From day one, we aligned with their goals, refined the messaging, and executed a campaign that redefined success for event promotion.

About Eaton Marketing

Eaton Marketing is a leading manufacturers’ rep group serving Florida’s foodservice industry with innovative equipment solutions, culinary expertise, and deep market insight. With multiple test kitchens across the state, Eaton brings chefs, dealers, consultants, and operators together to collaborate, learn, and grow. Their commitment to creativity, connection, and industry leadership makes them one of the most trusted names in the region.

Visit their website →