78% of Internet users conduct research before making purchases. We provide strategies to help you capitalize on this.

– Statistic from the Pew Research Center

 

We need to stop interrupting what people are interested in and be what people are interested in. This is what Chief Creative Officer of JWT, Craig Davis, said about the modern direction of marketing. Nothing embodies this philosophy more than inbound.

With inbound marketing, a company can attract a user with valuable content. Convert that user into a lead by “gating” premium content. Build a profile on that lead with important qualifications. Close that lead into a customer with content that nurtures users through the marketing funnel. And then delight the heck out of that customer so he or she evangelizes on your behalf so you attract new customers.

 

* Attract, Convert, Close, Delight

TMC Digital Media - Inbound Marketing Methodology

* Content strategy, creation, and execution throughout the Buyer’s Journey

TMC Digital Media - The Buyer's Journey

*Align outbound methods like print and tradeshows with inbound

* Drive traffic with email marketing

*Drive traffic with social media marketing

 

Even outbound marketers think outbound tactics are overcooked.

Get the new lead generation recipes in the Inbound Marketing Cookbook.

30 or more landing pages on your website creates seven times more leads.

We use measurable strategies to convert your website traffic.

– Statistic from HubSpot

 

It’s marketing’s job to increase visitors and ultimately leads for your business. First you have to attract visitors and net new contacts, and then you have to nurture those visitors until they become leads and ultimately opportunities. At that point, a company will have a complete profile on a lead, which is now ready to speak to someone in sales about potentially making a purchase.

Generating leads and ultimately customers should also be trackable and measurable. With the right processes and tools, we can help you determine your customer acquisition cost (CAC) in relation to your marketing spend, and then implement a strategy that will double down on the tactics that are successful.

 

* Marketing automation

* Align sales and marketing

* Measure KPIs

 

Start generating leads today.

Read the 30 Greatest Lead Generation Tips, Tricks & Ideas.

Your sales team wants to sell – not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow them down.

HubSpot

 

How does your sales team manage their pipeline today? How is your sales team organizing and growing that pipeline? There are so many ways to engage with your buyers today. From traditional sales methods like phone calls to today’s digital methods like social media, managing your connections should be simple in today’s complex sales world.

Defining your sales process is key to future growth of your organization. Have several types of products you manufacture and sell? Then you probably have a few different sales processes. From end-users to dealers to reps to consultants, it’s important your sales team has the right tools to keep them organized, efficient, and empowered.
inbound sales methodology - TMC Digital Media

* Sales Process Workshops

* CRM Integration and Implementation

* ORGO Leads Integration

* Aligning Sales & Marketing With a Service Level Agreement (SLA)

* Empowering Sales With Today’s Tools

* Turning Legacy Sales People Into Inbound Sales People

 

Start empowering sales and your company today.

Learn how other manufacturers are using the HubSpot CRM to empower sales with our FREE webinar here.

95% of web users say a good user experience is common sense. We go beyond that.

Our designs increase conversions and sales.

– Statistic from Econsultancy

 

Your website is the foundation for everything you do. Essentially, it’s your digital storefront that serves as a hub for just about all of your marketing efforts. It’s the centerpiece of your brand and identity. It’s an easy way for your potential and existing buyers to find out information on the products and services you provide. It’s the primary way they’ll contact you.

When done correctly, your website should be an important lead generation tool for your business. We help our clients design and build modern sites that maximize the use of this digital space in order to attract visitors and nurture them into customers using a style and identity that is unique to your company and brand.

 

* Custom web design

* Multiple content management systems

* “Closed-loop” analytics

 

Find out what you need for your website. 

Read the 25 Website Must-Haves e-book.

79% of companies report that content contributes to a positive marketing ROI.

We create content strategies that drive this number higher.

– Statistic from HubSpot

 

People are Googling “back bar refrigeration equipment” and “who makes the best chocolate” so they can find the information they need. Shouldn’t you be the one providing it? Or would you rather trust your competitors with that task?

Developing the right content strategy begins with focusing on your buyer personas. Next, you create content for those buyers based on where they’re at in the buyer’s journey. Lastly, it takes good copywriting to call your target audience to action. That’s what our strategic content plans achieve.

 

* Content audits and inventory

* Content maps

* Strategic development for content creation

 

Learn more about content strategy at one of our Happy Hours.

78% of marketers are creating more content this year than last.

There’s a reason for this, and we can show you why.

– Statistic from CMI

 

Good content is the result of good methodology. With the right systems in place, your marketing communications should convey your brand, identity, features, and benefits. Even more important, it should help call your buyer personas to action and move them through the buyer’s journey.

The benefits your content provides should be measurable. Our expertise is in creating content that doesn’t just sound good, but achieves your objectives in measurable ways that you can tie back to the marketing dollars you invest. We believe in content that counts. Literally.

 

* Website copy

* Premium content creation

* Video production

 

See some of the content we create for ourselves to get an idea of what we’d do for you.

64% cite shared values as the main reason they have relationships with a brand.

We give advice for all phases of these relationships.

– Statistic from HBR

 

A “brand” is another way of describing our relationship with a product or service. It’s not the jar of honey or the combi oven or even the services to market that oven. A brand is our perception of those things. You can’t touch them. You can’t smell them. You can’t taste them. Brands are larger than that. They’re like relationships. They require nurturing and will change over time.

Marketers, then, are basically the matchmakers and therapists that facilitate those relationships. We help make the introductions, and then we keep things on track. We cultivate shared values between customers and products that elevate the brands we represent. Take the organic food movement, for example. As writer Michael Pollan says in “Omnivore’s Dilemma,” brands have complex aesthetic, emotional, and even political dimensions. When we buy chicken or arugula, we’re not just buying dinner. We’re buying narratives.

 

* Logos and brand marks

* Product packaging

* Corporate identity

 

Learn more about our branding and identity services. 

Start by telling us who you are today and where you want to be in the future.

inbound marketing foodservice