78% of Internet users conduct research before making purchases. We provide strategies to help you capitalize on this.
– Statistic from the Pew Research Center
We need to stop interrupting what people are interested in and be what people are interested in. This is what Chief Creative Officer of JWT, Craig Davis, said about the modern direction of marketing. Nothing embodies this philosophy more than inbound.
With inbound marketing, sales, and service, a company can attract a user with valuable content. Convert that user into a lead by “gating” premium content. Build a profile on that lead with important qualifications. Close that lead into a customer with content that nurtures users through the marketing funnel. And then delight the heck out of that customer so he or she evangelizes on your behalf so you attract new customers.
* Attract, Convert, Close, Delight
* Content strategy, creation, and execution throughout the Buyer’s Journey
*Align outbound methods like print and tradeshows with inbound
* Drive traffic with email marketing
*Drive traffic with social media marketing
Even outbound marketers think outbound tactics are overcooked.
Get the new lead generation recipes in the Inbound Marketing Cookbook.