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"I have moved into the next phase of my life - a life of significance. It’s no longer about me but my family, community, TMC fam, and close friends. Positivity drives me. I am always trying to find ways to help - to be significant - in both work and life.
It’s the same for what we do for our clients. Thus, building brands of significance. How are you going to cut through all of the digital noise? How are you going to grow your company? It’s about your people - those who work for you, with you, and will be doing business with you. How will you continue to be worthy of their attention? To me, this becomes the differentiating factor for a brand, especially when you can tell noteworthy and remarkable stories."
Erik MacPherson
CEO & Founder
DEVELOP YOUR OWN
We guide Brands of Significance™ through digital transformation by starting with Purpose & Core Values, then addressing the Objectives and Key Results (OKRs):
Create a Brand of Significance.
Define your purpose and core values to determine the "why" behind your brand for both customers and employees.
Transform your business with data.
Processes and systems, as well as the people who use them, will determine how fast a company moves through the Digital Transformation.
Drive sales leads with content and digital assets.
Valuable content helps a company attract, convert, close, and delight to move customers through all phases of the buyer's journey.
Maximize the impact of your software spend on platforms like HubSpot.
Streamline all aspects of your business by optimizing your HubSpot ecosystem to meet your unique goals and challenges.
Empower your sales team with tools that will help them sell more.
The end result of the Digital Transformation is a company that delivers processes and systems to enhance an individual's capacity to sell.
Leverage service to delight customers and grow marketing reach.
Reduce friction in the service experience to enhance customer relations and grow contact lists for future opportunities.
Digital Transformation
The digital transformation moves companies from basic analog operations to complex entities that leverage multiple technology platforms. Work smarter, not harder.
Brand Development
A brand is much more than a logo on a package or a name on an oven. It's an emotional connection and an expression of identity. And we believe that identity should be significant.
